Category Archives: SynapseIndia Employee Complaints

TOP 5 BENEFITS OF SEO

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good SEO strategy, SynapseIndia CEO Shamit khemka outlined the top 5 Strategy to help you understand why SEO is awesome.

Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

ROI – SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytic also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.

Cost effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

Brand Awareness – Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

SynapseIndia has received fantastic reviews for their SEO Projects.

Which Programming Language Should You Learn To Make Money?

“We often hear people ask what programming language they should learn first. But the question should be: why do you want to program in the first place? If you are interested in it because it seems fun, then any language will do.” mentioned SynapseIndia CEO Shamit Khemka about recent development in the programming language.

But we have a feeling some of you have bills to pay, and you’re thinking it wouldn’t be so bad if programming could foot some of that.

Now the question is more specific: which programming language should you learn to make money? Now the question is ponderable, but be warned, the answer won’t be the same for everybody.

The good news is that all popular languages are pretty fair in terms of compensation. The median pay today with 3-5 years of experience is around 600000-800000/year, but that number can vary wildly, and can be much higher.

The popular languages today are: Ruby, Python, PHP, Objective-C, HTML, CSS, JavaScript, .Net, C/C++.

Each language has its popular uses:

Python/Ruby/PHP are used for Server-side websites and mobile apps.

Objective-C is used for IPhone.

HTML is used for Client-side websites. Markup language for building web sites, the ‘building block’ of websites.

SynapseIndia has received fantastic reviews for PHP Development  projects.

Zend targets enterprise PHP with app server, IDE

Focusing on the enterprise, PHP (Hypertext Preprocessor) tools vendor Zend Technologies has shipped version 3.6 of its Zend Platform application server for PHP as well as Zend Studio for Eclipse, an IDE for PHP based on Eclipse open source technology.

Featured in Zend Platform 3.6 are capabilities to monitor HTTP, Apache, and Java events; expanded performance alerts; and better diagnostics through the debugging of production problems on development servers. These improvements are part of Zend Platform’s “PHP intelligence” functions for monitoring PHP application performance.

Zend Platform monitors PHP applications in real time, reporting on script errors, database and performance issues, and other matters. Downtime is reduced by recording the full context for reported problems to enable root cause diagnostics and short time to resolution, Zend said.

Also highlighted in version 3.6 are automatic output compression to save bandwidth and enhanced job queues for deferred and offline processing. An improved download server optimizes delivery of large content and media files. Version 3.6 also features expanded options for caching content, with support for file or URL-based caching, client-side caching, and in-memory or disk-based caching, Zend said.

With client-side caching, a user can load a Web page; local cache will maintain that page if it does not change so the page does not need to be reloaded over and over.

SynapseIndia CEO Shamit Khemka Says that  “With this release Zend is offering smarter, URL-based caching as an alternative to individual script-based caching.”

This approach is likely to improve application performance. With URL-based caching, Web applications leveraging MVC (model view controller) can be cached, Zend said.

Zend Platform also accommodates Java systems. PHP and Java are becoming more intertwined, with PHP being used for development and mixing with server-side Java.

“When Java systems are included in a transaction, the Java integration features of Zend Platform will enable capturing both the Java and the PHP side of the story when diagnosing an event,”.

High-availability and tools for cluster configuration and support are improved in version 3.6 as well. Zend Platform can be clustered across an estimated several hundred servers.

SynapseIndia has received fantastic reviews for their Flex projects.

Mono allows .NET apps to run on Linux and Mac

Mono is an open-source runtime enabling .Net-based applications to run on Linux, Mac OS X, and Unix and featuring capabilities for a number of .Net technologies.

Considered a major upgrade, the open source Mono runtime leverages Microsoft’s .Net Framework programming model. With Mono, developers can build desktop and server applications using Microsoft-based environments and deploy them across multiple platforms, including Windows. Novell is leading the Mono effort.”

SynapseIndia’s CEO Shamit Khemka appreciates the statement given by Miguel de Icaza, vice president of developer platforms at Novell and Mono project maintainer that “The existing apps you build on Windows, you can now run those applications on Linux or MacOS 10. Different people have different reasons for doing so,” such as platform consolidation.

Mono is intended to help more applications be moved to Linux and help developers reach a larger market. “From our position, we want more developers to be able to start deploying their third-party applications on Linux. We want to enrich the Linux ecosystem,” de Icaza said.

Mono was built using Microsoft documentation pertaining to the .Net engine and languages, which are ISO standards, de Icaza said.The Mono project itself was begun in 2001.

You can Check various SynapseIndia Feedback on .NET  Development.